Head lice (Pediculus humanus capitis) are small, wingless parasitic insects that live on the human scalp and feed on blood. They are spread almost exclusively by direct head-to-head contact — they cannot fly, jump, or survive for long away from the scalp. Spread through sharing combs, hats, or bedding is possible but much less common. Head lice infestation is most common in school-age children but affects people of all ages. Itching of the scalp is a common symptom but does not always occur — it results from an allergic reaction to louse saliva and may not develop for several weeks after infestation. The absence of itching does not exclude active infestation. Nits are the empty or viable egg cases attached to hair shafts close to the scalp; their presence alone does not confirm an active infestation, as they may be remnants from a previous infection. Active infestation is confirmed only by finding live, moving lice — best done using a fine-toothed detection comb on wet, conditioned hair. Treatment should only be started where live lice have been found. There are two main OTC approaches: physical-action products (which suffocate or disrupt the waxy coating of lice and are considered first-line) and chemical insecticides (such as malathion, where physical products have failed or are not suitable). Resistance to pyrethroid insecticides is widespread in the UK, meaning older insecticide-based products are no longer recommended as first-line. All close head-to-head contacts of the affected person should be checked for live lice at the same time, and those found to have active infestation should be treated simultaneously.
8 red flags 4 product typesNappy rash (napkin dermatitis) is one of the most common skin conditions in infants and young children. The most frequent type is irritant contact dermatitis, caused by prolonged contact of the skin with urine and faeces in the nappy area, compounded by moisture, friction, and occasional exposure to irritants in wipes, soaps, or creams. Characteristic features of irritant nappy rash are redness and inflammation on the convex surfaces of the nappy area — the buttocks, inner thighs, and genitalia — with relative sparing of the skin folds. Candidal nappy rash should be suspected when the rash is bright red, involves and extends into the skin folds, has a slightly raised scaly margin, and is accompanied by satellite lesions (small red spots or pustules beyond the main rash edge). Candidal nappy rash often follows a course of antibiotics or persistent diarrhoea. Bacterial secondary infection should be considered if there are pustules, crusting, weeping, blistering, fever, or a rapidly worsening rash. Prevention and management focus on reducing moisture and irritant contact: frequent nappy changes, careful gentle cleansing, adequate drying, and regular application of a barrier preparation. Where candidal features are present, an antifungal cream is added to the regimen. Topical steroids should not be applied to nappy rash without specific medical direction — many combined steroid-antifungal preparations designed for other body areas are not appropriate for use in the nappy area on infants. The decision to supply an antifungal cream OTC for suspected candidal nappy rash should be made carefully, with referral if there is any uncertainty, the baby appears unwell, or standard measures are not working.
12 red flags 3 product typesEczema / Dermatitis
Skin and Scalp Eczema and dermatitis are terms that describe a pattern of inflammatory skin disease characterised by dryness, itching, redness, and variable degrees of scaling, cracking, weeping, and crusting. Atopic eczema is a chronic, relapsing condition with a genetic predisposition and is strongly associated with asthma and allergic rhinitis. It commonly begins in childhood and may continue into adult life. Irritant contact dermatitis arises from direct skin exposure to substances that physically damage the skin barrier — soaps, detergents, solvents, frequent wet work, rubber gloves, and occupational chemicals are common culprits. Allergic contact dermatitis is a type IV delayed hypersensitivity reaction to a specific sensitiser; common allergens include nickel (from jewellery and clothing fasteners), fragrances, preservatives in topical products, rubber accelerators, and hair dye components. At the pharmacy counter, the most common OTC presentations are patients managing a known flare of diagnosed atopic eczema or patients with dry, itchy, or irritated skin that may represent early or mild contact dermatitis. Emollients are the cornerstone of all eczema management — they should be applied frequently and regularly throughout the day, both during flares and between them, as a preventive measure. Soap substitutes replace irritant cleansers and reduce daily barrier disruption. OTC hydrocortisone 1% can be used for short-term management of mild-to-moderate inflammatory flares on suitable areas of skin in appropriate patients. Infection is the most important immediate complication of eczema to identify and refer: secondary bacterial infection (most commonly Staphylococcus aureus) causes weeping, crusting, spreading redness, warmth, and pain, and requires antibiotic treatment. Eczema herpeticum — viral infection of eczematous skin with herpes simplex virus — is a medical emergency: a patient with eczema who develops a suddenly worsening painful rash with punched-out blisters or erosions and systemic illness requires same-day emergency assessment.
13 red flags 4 product typesAcne vulgaris is a common, chronic inflammatory condition of the pilosebaceous unit. It is most prevalent in adolescence and early adulthood but can persist into or first present in adult life, particularly in women. The key pathological processes are increased sebum production, abnormal follicular keratinisation causing blockage, colonisation and overgrowth of Cutibacterium acnes (formerly Propionibacterium acnes), and subsequent inflammation. Non-inflammatory lesions (comedones) include open comedones (blackheads) and closed comedones (whiteheads). Inflammatory lesions include papules and pustules; in more severe disease, nodules and cysts form, which carry a significant risk of scarring. Acne most commonly affects the face, and may also involve the chest, back, and shoulders. The psychological impact of acne should not be underestimated — it causes significant distress, affects self-esteem and social functioning, and is associated with anxiety and depression, particularly in adolescents. OTC treatment is appropriate for mild-to-moderate acne characterised by comedones and limited papules and pustules. Severe acne — involving widespread inflammatory lesions, nodules, cysts, or early scarring — requires prescriber assessment and is not appropriate for OTC management alone. The key OTC active ingredients are benzoyl peroxide and salicylic acid. Adapalene 0.1% gel is available as a Pharmacy medicine in the UK for mild-to-moderate acne. OTC treatments typically require consistent use for 6 to 8 weeks before significant improvement is seen; patients should be counselled about this timeline to prevent premature discontinuation.
11 red flags 4 product typesCommon Fungal Skin Infections
Skin and Scalp Fungal skin infections (tinea or dermatophytosis) are among the most common dermatological presentations at the pharmacy counter. The three most frequently encountered conditions suitable for OTC management are athlete's foot (tinea pedis), ringworm (tinea corporis), and fungal groin infection (tinea cruris). All are caused by dermatophyte fungi that infect the keratinised layers of the skin, hair, and nails. Athlete's foot typically presents as itching, scaling, fissuring, and maceration between the toes, and may spread to the soles and sides of the foot. The interdigital form is most common; a vesicular type with blisters may occur; the moccasin type causes diffuse fine scaling over the sole. Ringworm presents as one or more ring-shaped, scaly, red, itchy patches on the body or limbs with a well-defined edge and a tendency to spread outwards with some central clearing. Tinea cruris affects the inner thighs and groin, producing a clearly demarcated red scaly rash that usually spares the scrotum (which helps distinguish it from candidal intertrigo, where the scrotum is typically involved). Tinea infections are spread by direct contact with infected people, animals, soil, or contaminated surfaces. Warm, moist environments, shared changing facilities, sports and gym use, communal bathing, and inadequate foot hygiene are risk factors. Secondary bacterial infection can complicate any tinea infection, presenting with increased pain, swelling, warmth, pus, and systemic features. Fungal nail infection (onychomycosis) and scalp ringworm (tinea capitis) are not suitable for OTC management and require prescriber assessment and oral antifungal treatment.
12 red flags 4 product typesWarts and Verrucae
Skin and Scalp Warts and verrucae are benign epidermal skin lesions caused by human papillomavirus (HPV). Common warts (verruca vulgaris) typically appear as rough, raised, flesh-coloured or grey lesions with an irregular surface, most commonly on the hands and fingers. Plantar warts (verrucae) occur on the sole of the foot and are driven inward by body weight, making them flat or slightly raised with a rough surface; they may have small black dots (thrombosed capillaries) within them and can be painful on weight-bearing. The virus is spread by direct contact and via contaminated surfaces — communal changing rooms, swimming pools, gym floors, and shared towels are common transmission environments. Many warts resolve spontaneously, particularly in children, although this can take months or years. Treatment is not always necessary for asymptomatic lesions, but is appropriate where warts are painful, numerous, spreading, cosmetically troubling, or where the patient wishes them removed. OTC treatment options include salicylic acid preparations (the most evidence-based first-line option) and cryotherapy devices. It is important to distinguish warts and verrucae from other foot lesions: corns and calluses are areas of thickened skin caused by friction or pressure, without the disrupted skin lines, black dots, or papillomatous surface characteristic of verrucae; a corn typically has a central hard core and is painful with direct pressure. Any rapidly changing, pigmented, bleeding, or atypical skin lesion requires referral to exclude more serious pathology. Patients with diabetes or peripheral vascular disease should not use keratolytic or cryotherapy treatments on their feet without medical advice due to the risk of ulceration.
11 red flags 4 product typesSunburn is an acute inflammatory skin reaction caused by overexposure to ultraviolet (UV) radiation, primarily UVB. It causes erythema (redness), pain, heat, and tenderness in the exposed areas, with peeling following in the days after. Sunburn can range from mild redness to severe blistering with systemic symptoms. Mild sunburn causes superficial erythema and discomfort that typically peaks at 12 to 24 hours after exposure and resolves over several days. Severe sunburn involves blistering, significant swelling, intense pain, and may be accompanied by fever, chills, nausea, headache, dizziness, or dehydration — this degree of sunburn requires medical assessment. Babies and young children have thinner, more vulnerable skin, a higher skin surface area to body weight ratio, and less capacity to regulate temperature — sunburn in infants and young children should always be taken seriously. Photosensitising medicines — including certain antibiotics (particularly doxycycline and ciprofloxacin), diuretics (thiazides), NSAIDs, amiodarone, and some antifungals — significantly increase sunburn risk and can cause severe reactions at sun exposures that would not normally cause problems. Heat exhaustion and heatstroke are separate but potentially concurrent conditions caused by thermal overloading — a patient with signs of heat exhaustion (heavy sweating, pale skin, dizziness, nausea, headache, muscle cramps) or heatstroke (confusion, hot dry skin, loss of consciousness, high temperature) alongside sunburn requires emergency assessment. In the longer term, repeated sunburn is strongly associated with increased risk of skin cancer, including melanoma. Any changing, irregularly pigmented, or otherwise suspicious skin lesion noticed during or after sun exposure should be referred.
13 red flags 3 product typesScabies is an intensely itchy skin infestation caused by the mite Sarcoptes scabiei. The itch is typically worse at night. Burrows and a generalised allergic rash may develop, most commonly affecting the finger webs, wrists, elbows, armpits, waist, buttocks and genital area. Face and scalp are usually spared in adults but may be affected in babies. Spread is through prolonged close skin-to-skin contact. All household and close contacts must be treated at the same time as the affected person to prevent re-infestation. Symptoms may persist for several weeks after successful treatment due to an ongoing allergic reaction — this does not mean treatment has failed.
11 red flags 4 product typesDandruff is a common, non-contagious condition characterised by flaking and itching of the scalp. It is associated with Malassezia yeast overgrowth and sebum production. Mild dandruff can usually be managed with medicated OTC shampoos. Seborrhoeic dermatitis of the scalp is a more inflamed variant and may affect the face, eyebrows, ears and chest as well. Referral is appropriate where the diagnosis is uncertain, where there is significant inflammation, signs of infection, patchy hair loss or no improvement after a suitable trial of medicated shampoo.
10 red flags 4 product typesExcessive Sweating / Hyperhidrosis
Skin and Scalp Excessive sweating (hyperhidrosis) is sweating beyond what is needed for normal temperature regulation. It most commonly affects the underarms, palms, soles of the feet and face, often on both sides symmetrically. Primary focal hyperhidrosis has no underlying medical cause and usually starts in younger people. Secondary hyperhidrosis can be caused by infection, endocrine conditions (thyroid disease, diabetes, menopause), medicines or systemic illness and requires medical assessment. OTC high-strength antiperspirants and lifestyle adjustments can support primary focal sweating. Systemic symptoms, night sweats, weight loss or one-sided sweating always require referral.
13 red flags 3 product typesPsoriasis is a chronic inflammatory skin condition characterised by well-defined, raised red plaques covered with silvery-white scale. It most commonly affects the elbows, knees, scalp and lower back but can occur anywhere, including the nails and genitals. Psoriasis follows a relapsing and remitting course; flares may be triggered by stress, skin injury, infection or certain medicines. Joint involvement (psoriatic arthritis) occurs in a significant proportion of people with psoriasis. OTC support — emollients, scale-softening preparations and coal tar products — can help manage mild disease and support skin between flares, but new presentations, severe or widespread disease, joint symptoms and infected plaques all require medical assessment. Psoriasis can have a significant impact on psychological wellbeing.
13 red flags 4 product typesHair loss has many causes. Gradual diffuse thinning in a characteristic pattern (androgenetic alopecia — male or female pattern hair loss) is the most common type and the one most amenable to OTC support. Sudden hair loss, patchy hair loss, scarring or an inflamed scalp all require medical assessment before any OTC product is considered. Contributory factors include medicines, nutritional deficiency, thyroid disease, iron deficiency, recent illness, stress, significant weight loss and hormonal changes. Hair loss can have a significant psychological impact. OTC topical minoxidil is available as a pharmacy medicine for pattern hair loss where the product licence supports its use — this page is a professional reference guide, not a supply eligibility tool.
13 red flags 2 product typesHives / Urticaria
Skin and Scalp Urticaria (hives) presents as itchy raised wheals or weals that can appear anywhere on the body. The rash typically moves around, changes shape, and individual lesions resolve within 24 hours. It can be triggered by foods, medicines, insect stings, infection, heat, cold, pressure, or stress — or may have no identifiable trigger. Acute urticaria lasts less than 6 weeks; chronic urticaria persists beyond 6 weeks. The pharmacy role is to assess severity, screen for signs of anaphylaxis or angioedema, identify possible triggers, provide OTC antihistamine support where appropriate, and refer promptly when red flags are present. Do not attempt to diagnose the cause.
11 red flags 4 product typesPrickly Heat / Heat Rash
Skin and Scalp Prickly heat (miliaria) is a common itchy rash caused by blockage of sweat glands, typically occurring after heat exposure and sweating. It most commonly affects covered or sweaty areas — the neck, chest, back, armpits, groin and skin folds. It is particularly common in hot or humid weather, during travel to warm climates, in newborns and young children, and in people who wear occlusive clothing or use heavy creams. The rash usually resolves when the skin is cooled and the triggering heat exposure stops. The pharmacy role is to assess whether the rash is prickly heat or a different condition requiring referral, and to advise on cooling, self-care, and appropriate OTC products where suitable.
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